# 6 under-the-radar trends (+ our ideas)  ## Episode metadata - Episode title: 6 under-the-radar trends (+ our ideas) - Show: My First Million - Owner / Host: Hubspot Media - Episode publish date: 2025-03-19 - Episode AI description: Discover the rising trend of short drama apps that are captivating audiences with engaging mini narratives. Rucking, a unique fitness craze, is gaining traction for its accessibility and community spirit. Explore the movement towards plastic-free lifestyles, the challenges of sustainable choices, and the misconceptions surrounding recycling. Dive into biohacking innovations that leverage plant science and AI advancements. The conversation also touches on the emergence of affordable lifestyle brands challenging premium products in today's market. - Duration: 01:06:09 - Episode URL: [Open in Snipd](https://share.snipd.com/episode/1be732f9-d48b-4350-af0e-53d5fb1fe3b9) - Show URL: [Open in Snipd](https://share.snipd.com/show/a3bc85ac-9318-431c-9821-7a14a7408e4b) - Export date: 2026-02-11T20:06:35 ## Snips ### [Quibi's Downfall](https://share.snipd.com/snip/e80cd45a-2e49-4a46-bc35-27da8d4cffa5) 🎧 02:24 - 03:53 (01:28) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/17295b94-8d9e-407a-8d8c-73611ad0094e" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Quibi, a short-form video platform, raised $1.75 billion but failed within a year. - It aimed for premium content, neglecting viewer preferences for easily consumable entertainment. #### 💬 Quote > Quibi raised $1.75 billion in funding pre-launch [...] and they were like, look, the future is short form. > — Sam Parr Sam Parr on Quibi's initial premise. #### 📚 Transcript **Sam Parr:** All right. Trend number one, short drama apps. So what are these? If you remember a few years ago, there's this company called Quibi that was started by Jeffrey Katzenberg, who created DreamWorks. I think Meg Whitman, the former CEO of HP. Who is she? I don't know who she is, but she's somebody. Big deal in Silicon Valley. eBay. And HP. So Quibi raised $1.75 billion in funding. Pre-launch. Pre-launch. Pre-launch to build this out. And they were like, look, the future is short form. You see what's happening with TikTok. This was early days of TikTok. You see what's happening with TikTok. Well, guess what? That's what the next Netflix is going to look like. It's going to look like TikTok content. And they take their 1.75 billion dollars of funding. They hire a crack team in Silicon Valley, fancy offices. They got the executives. Dude, they came to **Shaan Puri:** our office to pitch you and I. They wanted Sean and Sam or MFM to be a content series. And I was like, guys, we're behind our laptops all day. This isn't interesting. **Sam Parr:** They were like, we need you guys for business unscripted. And we were like, what? What does that mean? They're like, it's a category. We're like, we're in that? Okay, never mind. So they wanted content. They needed content on the platform. Anyways, Quibi launches, in under a year. So 1.7 billion, all this talent, all the resources, all the brand name, the guy created DreamWorks, in an under a year, it folds, didn't work. --- ### [Short Drama App Success](https://share.snipd.com/snip/023c2ac1-0610-44d5-b0ac-db2a1869af80) 🎧 04:10 - 05:32 (01:21) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/000c573c-c694-471b-9dc1-9c1e36c2bf2e" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Short drama apps, similar to Quibi, are succeeding by offering free, easily consumable content. - Users pay to unlock further episodes, capitalizing on engagement with short, dramatic storylines. #### 💬 Quote > [...] a handful of apps have basically run where Quibi's crawled, and they are doing pretty much exactly the same thing, but to tremendous success. > — Sam Parr Sam Parr on short drama apps succeeding where Quibi failed. #### 📚 Transcript **Sam Parr:** People don't like when people with pedigree and resources go after something. They like when you're the underdog. So the consensus opinion since then has just been Quibi equals failure, that whole category, failure. Well, quietly, in the meantime, a handful of apps have basically run where Quibi's crawled, and they are doing pretty much exactly the same thing, but to tremendous success. I don't know if you've seen any of these apps. Can I tell you about some of these? No, Tell me. All right. So they all started in China. They're Chinese companies, but they're big in the United States. So for example, I'm just going to tell you the revenue of the top four apps. Hey, quick message from our sponsor, HubSpot. You know, marketing in 2025 is wild. Customers can spot fake messages instantly. Privacy changes are making ad targeting a nightmare and everybody needs more content than ever. That's why HubSpot has a new marketing trends report. It doesn't just show you what's changing. It shows you exactly how to deal with it. Everything is backed by research and it's about marketing plays that you can use tomorrow. So if you're ready to turn your marketing challenges into results, go to HubSpot.com/marketing to download the report for free. Revenue of the top four apps. 150 million, that's number four. 160 million, that's number three. 275 million annual. And the top one, $315 million. Okay, --- ### [Rucking for Fitness](https://share.snipd.com/snip/780b7486-5670-4cc6-80bc-ac7bcb2cef43) 🎧 13:43 - 15:12 (01:29) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/4f7fde88-acda-41b3-8dba-b34c91181a94" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Consider rucking, walking with a weighted vest, for accessible fitness. - It burns more calories than regular walking without significantly increasing difficulty. #### 💬 Quote > I think that rucking is one of the most accessible versions of fitness [...] you will burn about 200 more calories [...] > — Sam Parr Sam Parr on the benefits of rucking. #### 📚 Transcript **Sam Parr:** right. Next that I want to do is one that you probably know a lot about. It's a fitness trend. Trend number two is rucking, which is, first of all, just an amazing word, rucking. And secondly, I just keep seeing this. And I've seen it four or five times from four or five of the right people. And it instantly resonates when you hear it, which tells me that this is just going to spread more and more. So what is rucking, Sam? **Shaan Puri:** You want to describe it? You put a heavy bag on your body and you go for a walk. It turns the hot girl walk into a workout. So you know how you go for walks in the morning, except now you do it with a 20-pound pack on. You **Sam Parr:** either wear a backpack or like a... I like the ones that are like the weighted vest. It's like a bulletproof vest looking thing. Yeah. **Shaan Puri:** So that's the downside of all this, by the way. I do it like particularly when my daughter, when she was born and it's like, you know how when you want to get steps in when the kid goes to sleep because they're sleeping all the time? That's when I really got into it. First of all, I screwed up. I would put a 40-pound vest on because I thought that was like, well, more is better. And then your back is like killing. So I'm like, all right, 20 pounds is more than plenty. And then you just walk. But if you put your heart rate, I would put my heart rate monitor on an hour walk, it would be 120 beats per minute, which is like a pretty like hardcore walk. And it didn't feel that bad. So it basically supercharges a walk. So you get more fitness out of a leisure activity. --- ### [Plastic-Free Trend](https://share.snipd.com/snip/9bc01917-d558-4e6e-9b75-f455c34de744) 🎧 24:00 - 25:03 (01:03) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/f7209431-2d6b-4fb2-ae5b-87cfe70417ff" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Explore the growing "plastic-free everything" trend. - Consider plastic-free alternatives for clothing, homeware, baby products, and cookware. #### 💬 Quote > Lululemon and Viore really psyoped the whole generation. $70 shorts made from plastic and petroleum that smell disgusting every time you work out in them, and they destroy your fertility. > — Miles Snyder Miles Snyder's tweet on plastic clothing. #### 📚 Transcript **Shaan Puri:** And I had saved a tweet by this guy named Miles Snyder. It happened March 2nd, so only 10 days ago from when we're recording this. And he said, Lululemon and Viore really psyoped the whole generation. Which, by the way, psyoped, that's a new word. Have you noticed that word's trending? Dude's trending like crazy. Psyop is it. Psyop is it. High agency, psyop. I don't know what else is trending, but those two are on my radar. Someone tweeted out that they psyoped me, and I didn't understand what it meant. And so I still don't entirely understand, but I was like, is that like an insult towards me? Yeah. So he said, Lululemon of Yori really psyoped a whole generation. $70 shorts made from plastic and petroleum that smell disgusting every time you work out in them, and they destroy your fertility. Meanwhile, cotton shorts are cheaper, comfier, and better on every metric. And so you had listed here, plastic-free everything. I think that the obvious thing that's going on right now is plastic-free or Teflon-free pans, which is in the same ballpark. But like, for example, at my house, we only have glass Tupperware. And so- --- ### [Nervous System Work](https://share.snipd.com/snip/e720ec45-e1d6-4099-aef3-d7263f8fadbc) 🎧 32:40 - 36:08 (03:27) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/cd4b6aff-28e9-4090-8b60-fb02e7a33a40" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - "Nervous system work" is gaining traction, focusing on calming the nervous system for better health. - Methods like breathwork, meditation, sauna, and cold plunges can regulate nervous system states. #### 💬 Quote > It's the new leaky gut. [...] who doesn't want your nervous system to be reset or to be calmed down? > — Sam Parr Sam Parr on the rising interest in nervous system regulation. #### 📚 Transcript **Sam Parr:** David Goggins definitely had to hype me up. How bad do you want it? We fight for these inches. All right, so next one. Ready? There's another health trend that I think is going to be big. Have you ever heard of anybody who's doing nervous system work? Our most popular **Shaan Puri:** retreat at Hampton is called Nervous System Reset. And people go to the woods, and we have a facilitator who guides these things. It's very, this is totally a niche thing, and it was really smart of you to call this out. So go ahead. **Sam Parr:** Okay, great. So you're already on this. This was, I've just, my spidey sense is tingling. I'm hearing a little things. It's the new leaky gut. It's the new leaky gut. Because who, you know, who doesn't want your nervous system to be reset or to be calmed down, right? It's like this thing that's so central. Literally, it's your central nervous system. It's so central to you. You have your vagus nerve and like all this stuff. So I first got hooked on this because my trainer was telling me about this. He was talking about like, when you work out and what you eat, it's not just about what you do. It's about the state that you're in, that your nervous system is when you do it. I'm like, what do you mean? He goes, well, you have these two modes or modalities for your nervous system, parasympathetic and sympathetic. You're familiar with this? **Shaan Puri:** Yeah, I know what those, I've heard those words before. I can't teach a class on this, but I vaguely. Here's **Sam Parr:** my bro science, okay? My bro science for this, which is probably half wrong. But basically you have two core modes that you be in. One is your fight or flight response. So this is where adrenaline, cortisol, you have these hormones that get released and they're not just bad, right? People say cortisol is the stress hormone. Well, stress good in certain scenarios. Adrenaline is good in certain scenarios. You don't want to in that all the time. That's the problem. But you need it when you need it. If there's a lion chasing you, you want to be in fight or flight mode, right? The problem is there's no lion chasing us. just Slack and email and, you know, scrolling on Instagram and feeling like you're not good enough and like looking at your body in the mirror and feeling like you're too fat. And when you eat, you're stress eating or you're working too hard, then you're stress eating or you're not sleeping, things like that. So if you're operating in that sympathetic system, which is that fight or flight, your body's secreting certain hormones, but then also your body shuts down other functions. So like, let's say you stress heat. One of the problems with your stress heat is not only do you overeat or you make poor choices, but your body literally digests less poorly, digest more poorly during that, when you're in that system, right? Because if you're in fight or flight, the body's going to take its resources and say, guys, we're not digesting food right now. That's not what's important. We got to be doing these other things. The lion is chasing us. And so then you have the parasympathetic system, which when you're in, it's more rested, more relaxed. Your body can do things like digest, it can recover, it can do other things. And so literally being able to shift your mood or your state from one to the other is really important. How do you do that? Some people get that from exercise. Some people get it from the sauna, from the cold plunge. Some people get it from breath work. Some people get it from meditation. There's a bunch of different ways. And all of these are a means to an end, which is to calm your nervous system down. And a lot of good things happen, both health-wise, but also decision-making, creativity. You operate differently when you're in different states. Okay, cool. So that's the theory. --- ### [Biohacking Plants](https://share.snipd.com/snip/cc578589-4c8d-4eb2-8513-08c00b3bdaee) 🎧 43:07 - 46:56 (03:48) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/3c875531-9b93-49b9-906b-95ebe5183229" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Biohacking plants offers safer and potentially lucrative opportunities than biohacking humans. - AI can enhance crop yields, add desirable traits, and address food security challenges. #### 💬 Quote > I think that there's going to be some really successful startups that take AI and the concept of biohacking and then use plants as their focus [...] > — Sam Parr Sam Parr on the potential of biohacking plants. #### 📚 Transcript **Sam Parr:** right, let's do something that's not a health hack real quick. I have another one for you. Religion, AI social network, which one? Okay? Let's do biohacking and plants, which I don't have a lot here. I'm just going to say it out loud, but there's a moment in time right now. So this is, what is this? Trend number three, four? We did five. This is five? Okay, five. Trend number five. So trend number five is biohacking plants. So there's a moment in time right here where I think biohacking has never been as popular as it is now, thanks to Brian Johnson, thanks to Ozempic, thanks to people, real peptides, people realizing like, oh, I can just kind of take this, stab this, do this, eat this, drink this, whatever, and I'm going to improve my own health. So biohacking is a thing. And AI has changed the game of science because AI is now doing kind of remarkable things. I don't know if you've paid attention to AlphaFold or some of the stuff that's coming out of Google, where it's basically like, AlphaFold is basically a AI breakthrough, where AI was able to predict how proteins fold, which is really important for a couple of reasons. But I think that the simple explanation is like the shape of proteins really matters. It matters how other things can connect to it. It matters how it can connect to other things, how the building blocks can link. And it was something that we didn't as humans know how to do. We didn't know how to, we knew what was, what it was made up of, but we didn't know how it would fold. We didn't know the shape of the protein. And AlphaFold won the competition of modeling protein folding. And so let's assume **Shaan Puri:** this is only going to get better. And the implication of this is what? We can make new drugs? **Sam Parr:** Yeah, exactly. Therapeutics, drugs. So you have all these different technologies. CRISPR, you have protein folding stuff that's going on. You have, in general, an interest around biohacking. But the problem is biohacking in humans is really hard. And when you biohack in humans, you have to worry about all kinds of health concerns. You have to worry about getting approvals for things. It's going to be a long, hard road. And so in the same way that I think the longevity startups that are focused on dogs are going to do well, because who doesn't want their dog to live longer? I think that's a problem everybody has. **Shaan Puri:** The background of that is that we had Kevin Rose on, and he was trying to create, or he invested in a longevity drug company, and their model, their phase one was using it on dogs because that's an easier way to get into it. **Sam Parr:** Easier way to go to market and to test your products. I think the even easier version of this is plants. And I know that like David Freeberg is doing this for a hollow, which is basically like, it's basically a biohacking, but for different crops. So how do we make a strawberry that has certain properties? Maybe it's resistant to certain bugs, or maybe it can be riper. Maybe it could be bigger. Maybe it can be juicier. Maybe it can grow in different weather conditions. And therefore, certain places can now grow their own crops that don't have to import, right? So it's like all these implications if you could biohack plants, because are food. And so how do you do biohacking and plants and plants for a long time, like a lot of the, like the breakthroughs and people's understanding of genetics was because of plant experiments. Like you breed true crops with each other and, Oh, this is how we figured out like, you know, the little punnet square about, about how genetics can, can, uh, uh, combinations work and combinatorial effects of crossbreeding. And so I think that there's going to be some really successful startups that take AI and the concept of biohacking and then use plants as their focus, as their target market, rather than humans. What's --- ### [AI Social Networks](https://share.snipd.com/snip/94808bdb-0492-4db7-9972-6d8bd7eea86a) 🎧 48:33 - 51:05 (02:32) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/9a210601-e2e0-4268-8d1b-5a3f9a003227" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - AI-driven social networks may be the next big trend, moving beyond human-curated content. - TikTok's success with its AI-curated "For You" page demonstrates this shift. #### 💬 Quote > I think that the new social use case that's coming out is AI. So what is AI going to be able to do here? > — Sam Parr Sam Parr on the potential of AI in social media. #### 📚 Transcript **Sam Parr:** Yeah, so that's a trend I'm watching. I'll give you another one, AI social network. So what does this mean? Every decade or so, a new social network comes out. So you had Facebook, which was 2004, and then roughly 2012, you had this next generation of social networks. Those were Snapchat, Instagram, and they were taking off. And so what did they do differently? They took advantage of the new tech. So the new tech was your phone, the phone that had a camera, the phone that had a GPS, the phone that was with you at all times. And so it unlocked a new social use case. And I think that the new social use case that's coming out is AI. So what is AI going to be able to do here? I don't know exactly this is going to look like, but I would bet with very high probability, this is a bit of a safe bet, I guess, but I would bet very high probability that the next breakout social app is going to be based on AI. Arguably, it already happened. Arguably that TikTok is the breakout, it was the first breakout AI app, right? What do mean? **Shaan Puri:** You mean that I'm following AI people as opposed to real people? **Sam Parr:** There's a few ways that I could take it. So the most obvious one was TikTok, which was basically everybody thinks TikTok's big innovation was short form video, but actually short form video was around. Before that, Vine, Musical.ly, others. What TikTok did was TikTok was like, hey, how about this? How about the AI just tells you what to follow instead of you? So every social network up until that point was based on the user creating a graph. So going and following people or friending people and that following or friending people, this was Facebook, Twitter, YouTube, all of them, that you would choose content that's interesting to you. And then you would keep coming back to the app because you have content that's interesting for you. And that worked to an extent. And then TikTok came out and was like, let's never let the user say what's interesting. Let's see if the AI can figure out what's interesting at a higher rate. Almost like we were talking about this crops thing. What if you got higher yield of interestingness if you used AI for the feed instead of the human choosing what to follow. And so, and that's what it did. And TikTok is super addictive. And TikTok has a higher usage rate than every other social platform because the AI is serving you the content instead of you picking yourself. So that was like the first breakthrough, but it's under the hood. You don't see it. It's the algorithm. Okay, cool. And now, by the way, everybody copied it in Instagram and others. Everybody's moved to this for you feed. The real innovation of TikTok is the for you page. --- ### [AI Influencer Success](https://share.snipd.com/snip/2104a9eb-bda7-4157-9f7c-e552a7da5f9b) 🎧 51:05 - 52:00 (00:55) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/e940e0d0-0c78-4b2e-a00f-0fd643fadc24" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Lil Miquela, an AI-generated Instagram influencer, reportedly earns over $10 million annually. - This demonstrates the potential of AI-generated personalities in social media marketing. #### 💬 Quote > Lil Mikaela is an Instagram influencer that is just AI generated. [...] do you know how much money little michaela makes? > — Sam Parr Sam Parr on the financial success of AI influencers. #### 📚 Transcript **Sam Parr:** Okay, so what's coming next? So now I'm thinking that the next breakthrough is probably going to be that up till now, all social networks were based on content that humans make. And now I think it's going to be based on content that AI makes in some way. That sounds a little far-fetched. Like, why would I want to follow an AI influencer? Well, let's first start with one example, Lil Mikaela. We've talked about her years ago when they started this. Lil Mikaela is an Instagram influencer that is just AI generated. It's a girl that's like, she's an AI image, basically. And she's an instagrammer and she posts photos do you know how much money little michaela makes last **Shaan Puri:** we talked about it it was like interesting but not wild it was like 800 grand a year i think i think we started talking about her in 20 or so i **Sam Parr:** don't have this confirmed but i heard it's over 10 million dollars now **Shaan Puri:** that's insane okay so i like i like michaela --- ### [AI-Generated Music](https://share.snipd.com/snip/aea69c45-a5b2-443d-9581-c28274d48ee7) 🎧 52:00 - 59:07 (07:06) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/9c64d9c1-c7b5-47f0-b077-2b2660e06994" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - The next wave of social music platforms may involve AI-generated music. - Users could prompt or tweak AI to create unique tracks and potentially mint them as NFTs. #### 💬 Quote > I think you're going to have a service that's sort of like a Pandora or a Spotify where you're going to prompt it [...] and it's just going to start generating AI music on the fly. > — Sam Parr Sam Parr on the future of music creation with AI. #### 📚 Transcript **Sam Parr:** Yeah, you and a few million other people. It's just likeable. All right, so that's one. But here's a more interesting version of this because I think people have heard the AI influence, but I'll even pitch you a different style of AI social product. It's actually in the music space. So I think there's an opportunity to the AI version of Spotify. What I mean by this is I started listening to like a non-trivial amount of AI music. So like in my pie chart of my market share of music, it used to be 100% just like artists, right? That I know. So like Spotify or wherever, right? Let's just say that's where I started. And now I started adding in a little bit of AI-generated music. You go to Suno. So Suno has a lot of music there. But also, there's these YouTube channels. Like, there's this one called Golden Age Hip Hop, which I don't think is AI. I think he might use AI in the making of it. But Golden Age Hip Hop, great YouTube channel. What he does is he makes these mashups, right? Like, if you go to the YouTube channel. I **Shaan Puri:** to it, too. And then, like, Miller Lo-Fi or like main character playlists. Exactly. I'm getting recommended all of these. And at first I was like, this is weird. And lately I'm attracted to them even more. It's like what I listen to all day when I work. This **Sam Parr:** is my new workout track. So Golden Age Hip Hop is, if you look at the channel, so it's got 730,000 subscribers. Every thumbnail is AI generated. Yes. All of the concepts are like things that don't even make sense. It's like, wait, so this is, it'll be like somebody from the like 80s and then like somebody from the 2000s collabing on a song. Or like all the top, top songs are like, know, like if it's sort by popular. So this one has 11 million views. It's Snoop Dogg, Ice Cube, DMX, or Snoop Dogg, Eminem, Dr. Dre, 50 Cent, Exhibit, and Ice Cube all on one track. And you're like, what? That never happened. And that song has 8 million plays. And what I think what the person is doing is I think they're just like a mashup artist, more like Girl Talk, where they're just sampling from different songs and overlaying them well together. Yes. But I think there's a little bit of a sign to come. I wouldn't be surprised if they're using AI to do this or if they're just going to take a voice, artist voice, and just use AI to make a song from it. I think you tweeted something out. Didn't you tweet out that the number one song right now was an AI song? **Shaan Puri:** It was the Beatles won a Grammy this year, and it didn't get talked a lot about. But basically, they had lyrics from when John Lennon was alive, and they used machine learning and AI, and they finished the song, and it won a Grammy, and it's a great song. **Sam Parr:** Like, that's crazy. It's crazy. Nobody's even heard you. You're person I know who talked about that. **Shaan Puri:** I saw it, and I was reading about this, and I was like, this is a huge deal. Why isn't anyone discussing this? I felt like it was a totally undercover story. And the song's great. **Sam Parr:** It's not that nobody's talking about it. You're right. Like, less underreported story. So here's what I think's going to happen. I think you're going to have a service that's sort of like a Pandora or a Spotify where you're going to prompt it or you're going to tell it what songs you like. And it's just going to start generating AI music on the fly. And what's going to happen is it's going to generate music that's in the genres you like. It's going to figure out, it's going to basically train on the songs that exist and it's going to create net new songs. And I think the last piece of what's going to happen there is in the same way that today you have what's called like vibe coders. You know what vibe coding is? I'm still trying to figure this out. **Shaan Puri:** This got on my radar on Monday. This is how new I am to vibe coding. All right. **Sam Parr:** So there's a couple of startups like this. It's because of Peter **Shaan Puri:** Levels is how I know about it. **Sam Parr:** Okay, so there's a couple of startups like Cursor, which is absolutely blown up. I think it's become a $2 or $3 billion company or $10 billion company in a very short period of time. Cursor is basically like a coding terminal, but AI is built in, right? And so you can code, but you can basically just tell the AI, it'll write the code for you. They can tell it to debug it for you. You can tell it to build for you. Replit is doing the same thing. You go to replit.com now and it just says, what would you like me to build? And you just tell Replit like, hey, I'd like an app that does blah, blah, blah, blah. And then it just, it starts spitting out code on the screen, just scrolling like huge amounts of code. And then you'll see it thinking, like, Hmm, the initial screen's not loading properly. Let me see what's wrong. Ah, I found it. And then it just continues on. It's like, it's kind of amazing to watch. And I've built a bunch of little replet apps that way. And so this is like, you know, basically what's happening now is that people are going to be able to make software without knowing how to write code. Well, I think what's going to happen next is I'm going to be able to make music without knowing how to make music, without knowing how to play instruments or sing. So what's going to happen is I'm going to I'm just going to be able to prompt the music or tell it what I want or tell it how to tweak the songs. And then I'm going to make it. And then by the way, you ready for me to just go full blown, full blown, you know, idiot here. I'm going to say three letters that you're not going to like. Okay. NFTs. They're coming in here. So here's the business model. Here's where this actually pairs up. And this is not so crazy, but listen to this. **Shaan Puri:** Do you remember when you used to celebrate, like, ding, ding, ding, we found a use case. Yeah. We did now. We found a use case. Exactly. Ladies and gentlemen, we did it. NFT case. **Sam Parr:** What is an NFT? is basically any kind of digital collectible, digital art, digital that's unique. It's a way to say that this is unique and I own this, I made this and if you bought it, now you own this and it shows who made it and the royalties are attached to it. This is kind of a, actually like a kind of a cool thing. If I make art in Photoshop, which I think both of us would agree is art, right? I think being able to say that I made this and nobody can say that they made it, that's important. Being able to sell my art, also important. And if you sell it, me being able to capture a royalty of subsequent sales, also cool. So I think we all agree that's actually pretty cool as obnoxious as NFTs became to be. Now, what's going to happen in the music case is I'm going to be generating music with AI and I'm going to be able to mint that song. So I'm going to be able to say that song, I helped create that by prompting it. I'm going to create it. All of the artists whose music was used, I think they're going to get a partial ownership of that. And now I'm going to be able to upload that track as a musician, but in the same way that like, you know, a lot of musicians today, they're using like auto tune and like, you know, just like basically digital pro they're not, they're not sitting there with a guitar strumming, right? They're in a piece of software making the computer strum the guitar and they just type in the notes, A, B, C, D. And then the, the, you know, they'll type in the chord and the guitar just plays it. It's kind of like to a pure musician. They're like, that's not music. That's you're just cheating. I think that's what's going to happen next, I think with AI. And so I think the next version of Pandora or Spotify, so the next big social product that's around music is going to be about creating music using AI, being able to mint it as a curator, saying, oh, this is cool. I like this. I'll pay to create this and to own this. And then I'll share that with other people. And then I will get, like the way this golden age hip-hop guy is getting 10 million streams on his songs, I think somebody who's a non-musician would be able to get that. --- Created with [Snipd](https://www.snipd.com) | Highlight & Take Notes from Podcasts