# MrBeast Shares His Best Business Advice  ## Episode metadata - Episode title: MrBeast Shares His Best Business Advice - Show: My First Million - Owner / Host: Hubspot Media - Guests: [MrBeast](https://share.snipd.com/person/e38aec93-a010-4ee7-941a-6ea355827653) - Episode publish date: 2025-02-13 - Episode AI description: In this enlightening chat, MrBeast, the youngest billionaire and YouTube sensation known for his philanthropic content, shares insights on his explosive success. He recounts his journey from humble beginnings to becoming the biggest entertainer. Key topics include his 'Rule of 100' for viral content creation, the power of consultants as a business cheat code, and the importance of reinvesting in one’s ventures. Plus, he emphasizes transforming challenges into opportunities and the innovative vision behind his chocolate brand, Feastables. - Duration: 59:10 - Episode URL: [Open in Snipd](https://share.snipd.com/episode/7f9e5137-ab0e-452e-a825-a16a6aaea1d1) - Show URL: [Open in Snipd](https://share.snipd.com/show/a3bc85ac-9318-431c-9821-7a14a7408e4b) - Export date: 2026-02-11T20:06:35 ## Snips ### [Early YouTube Struggles](https://share.snipd.com/snip/97d9d9d9-4dc7-4d91-8492-b6fbacd46853) 🎧 01:20 - 03:19 (01:58) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/33edc534-3c54-4af4-b0e2-91532a6e5b84" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - MrBeast considered quitting YouTube early on when he was only making $500 a month. - He was torn between pursuing baseball and YouTube, but Crohn's disease ultimately steered him toward content creation. #### 💬 Quote > It's been a month since I uploaded to YouTube and to be honest i was pretty sure i was done with youtube [...] i made over half a thousand dollars of money off of this channel [...] so i don't know i might start uploading. > — MrBeast MrBeast on almost quitting YouTube #### 📚 Transcript **MrBeast:** for you it's gonna be so we're starting off with the origin story it sounds like you're **Shaan Puri:** gonna hate this **MrBeast:** there's letter room. What would you bring? **Shaan Puri:** This is from a video on your YouTube channel called **MrBeast:** Quitting. I don't know if you remember this. Do you what you're about to hear? I remember uploading this video. I cannot, I do not remember a single thing I said in this video. You guys make it really hard to quit. It's been a month since I uploaded to YouTube and to be honest i was pretty sure i was done with youtube i kind of want to start uploading like i feel like my youtube channel has so much potential i made over half a thousand dollars of money off of this channel i feel like this channel could grow like money aside just i could become famous which would be awesome in and of itself so i don't know i might start uploading this is you dude dude. I don't remember saying any of that. Whoa, really? How wild is that, dude? Oh, my gosh. I was making $500 a month. Why would I quit? **Shaan Puri:** And in the thing you were talking about, you're like, you know, I've been busy with sports, and I just haven't been as consistent. Oh, it's... And then what you said was you were like, the comments have kept me going. Yeah. You're like, I logged in today. I wasn't planning to upload, but I saw 20 comments. And you know what? I think I might keep uploading. **MrBeast:** Man, that's crazy. Yeah. That was also around the time I got Crohn's disease because I was really into baseball. And I wanted to play baseball in college. And so I was all in on baseball. And there was constant tug and pull where it's like one day I'd wake up and I'd be like, I want to be trying to play in the MLB, which I had zero shot of. I never would have, but you know, you're delusional when you're a little kid. And the next day I'd be like, no, I want to be a YouTuber and this is more realistic and I can make money. And then I got Crohn's and I went from 200 pounds and I weightlifting every day down to 139 on the verge of dying. And I lost every ounce of muscle I had i was like well i just made this easier youtube i was probably like 14 15 at the time and then yeah that's so sometimes life is working for you yeah that was probably around that time there too so i was going through crones during that and trying to figure out like am i doing youtube am i doing baseball because i'm a very all-in kind --- ### [Faking College](https://share.snipd.com/snip/a45982cb-0835-451b-be17-f5e9ce1262e1) 🎧 05:17 - 08:00 (02:42) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/a644c556-d4ef-485c-a99e-45c0a12e516c" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - MrBeast faked going to college to appease his risk-averse mother who valued a traditional education. - He secretly edited videos in his car during class, ultimately making enough money to move out and pursue YouTube full-time. #### 💬 Quote > So, well, first off, we didn't have the kind of money to go to a real college. So it was just like a free community college. [...] but yeah, my mom, because she grew up pretty traditionally, [...] she's like very paranoid. She just wants her kid to like go get a job and like not fuck up and not do any. She's very risk adverse. > — MrBeast MrBeast on his mother's perspective #### 📚 Transcript **MrBeast:** the boats. So burn the boats. **Shaan Puri:** Your mom wanted you to go to college and I guess you faked going to college. You pretended to go. What is the story? Oh, **MrBeast:** that, that's a juicy one. So, well, first off, we didn't have the kind of money to go to a real college. So it was just like a free community college. Um, but yeah, my mom, because she grew up pretty traditionally, they, you know, military her whole life, but then 2008, she lost everything when the real estate collapsed and so lost all her savings and stuff. Like we went bankrupt and had to file for bankruptcy. Like, so she's like very paranoid. She just wants her kid to like go get a job and like not fuck up and not do any. She's very risk adverse. And so that was a constant tug and pull because I'm like, I'm going to be a YouTuber or homeless. And she'd be like, I think you could be homeless. I'm like, okay, I mean, it is what it is. I don't care. I'm going to be a YouTuber. And it just never clicked in her head and to her it's like if he doesn't get a college degree he's like my son's a failure i just wasted 18 years like he's he's not gonna be able to provide so for her it was like either college or my life's ruined because that's just how her brain's wired and because she um went through so much and so when i was like i don't want to go she was just like then leave get out of the house like i can't I just can't bear the sight of my son just sitting around and, you know, just throwing his life away. And I didn't have enough money to move out. So I was like, frick. And luckily, the community college is so cheap. It's not like she's wasting money on it. So I was like, OK, I'll go to college. And then I just flat out lied to her. Like, I was like, I'll do it. But, you know, I had no intention of actually doing it. I was like, well, maybe I'm like being a little dramatic. And I went to class for like a week. Horrible. It was so boring. I mean, I swear, like the teacher was just reading out of the book. And I was like, why? Why do I have to? I could just read the book. Like, what are we doing? You know, and I said that to some of the people around me. And they're like, yeah, that's what education is. Stop complaining. And like, I just was my head hurt. And so then I was like, it is what it is. Like I have like a six month time clock where I have to make enough money where I can move out. Because once my mom knows I'm I'm screwed, she's going to kick me out of the house. Honestly, I would want to leave the house because I know it's going to make her depressed and very sad. And **Shaan Puri:** you just didn't go after that. **MrBeast:** Yeah. So I would go every day go. And then I would just sit in like this, like at a really old like Dodge Durango that was super used a lot of miles. And I would just sit in the Dodge Durango and like edit videos. And I film at night and I would come back **Shaan Puri:** and be like, school was great. **MrBeast:** Yeah. You know, she'd make house college. And I was like, you know, and then and I just wouldn't tell her that I'd stop going. But **Shaan Puri:** you burned the boats. You're like, all right, I got six months. Exactly. I got to either make it or somehow I figured **MrBeast:** it out. I don't even remember. But we I had a month where I made 20 grand right before it was time. Like the window was almost up. And then I just told my mom, I was like, I haven't been going. --- ### [Rule of 100](https://share.snipd.com/snip/0fb40eff-5a1e-4e0a-986c-92ec8cd07b78) 🎧 11:20 - 12:37 (01:17) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/9596eb26-7da4-4d9d-bb56-fb54a533657d" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Create 100 pieces of content, improving one aspect each time. - After 100 attempts, evaluate your progress before seeking advice. #### 💬 Quote > Look your first video's not gonna get views period you're taking 100 videos improve something every time, on the 100th one, then ask questions. > — MrBeast MrBeast's advice on iterative content creation #### 📚 Transcript **Shaan Puri:** number two. This one. Go ahead. We can reveal this. I think you know what this one is rule of 100 i know i gave it a name so this is i'm gonna quote you on this so this was somebody you know i'm sure you could ask this a million times okay how do i you know what advice do you have for me as a youtuber or how do i be successful on youtube and you said this thing that to me was like every creator should print this and put it on their wall oh god what did i say this applies everything you go look your first video's not gonna get views period you're taking 100 **MrBeast:** videos improve something every time, on the 100th one, then ask questions. **Shaan Puri:** To me, that's the rule of 100, is before you come ask for advice, it's like, have you made 100 videos and every time try to make one thing better? And that's like also very achievable too. It's not like some insurmountable thing to do. It's It's all right, I'm going to make my intro better. I'm going to make my editing better or whatever it is. And the beauty of what you said was, I think the way you said it, you like, if you do that a hundred times and I say, come talk to me after you've done the hundred, people, 99% of people just don't do it. And then the 1% of people who do, they don't need me after that. Like you figure it out, which **MrBeast:** is- It's of a metaphorical mindset because that's the thing. It's, uh, most people who like need advice is just go do it and learn through failure. I'm a big fan of just trial by fire, go do it, fuck up a bunch of times and like get 0.1% better. And then do that for a couple of years. --- ### [Generating Viral Ideas](https://share.snipd.com/snip/9086c2b5-3b0f-4801-9588-f1bfb41799e8) 🎧 16:49 - 19:19 (02:29) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/32ba62ab-4078-4cc5-8ed2-26917e54fbfd" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - To generate viral ideas, focus on unique combinations. - MrBeast suggests filming a video about completing a 100-year-old's bucket list. #### 💬 Quote > I mean, bro, if you actually want like a mega banger, I would do, um, I, uh, completing a hundred year olds bucket list. > — MrBeast MrBeast's advice for creating viral videos #### 📚 Transcript **Shaan Puri:** want to do **MrBeast:** the third one yeah you want to split it Jimmy let's see this bad boy you can make anything viral so in your can we talk about your leaked yeah of course the document how to succeed yeah you did a on it so we want to do an exercise exercise **Shaan Puri:** is it a challenge to see uh if I can come up with a viral idea yeah exactly okay the **Shaan Puri:** problem here I'm **MrBeast:** down for this. The only, the ironic thing is, the only one here who will actually know if it's viral or not is me. You're **Shaan Puri:** grading yourself here, right? I It's that meme where Obama's putting the metal on himself. Exactly. **MrBeast:** Because you guys could be like, I don't think they'll get 100 million views and I'll just go, no. But **Shaan Puri:** here's the stipulation. Take a normal thing, make it an interesting viral idea, but with a budget of $1,000. Because it's easy to say, oh, Mr. Beast would just put a million dollars on the line. Okay, $10,000. And you said you used to use random word generators. Oh, I all the time. So we gave you a random word generator. If you hit... Generate random words. You can flip through a few until you find a word you We're trying to do an actual thing. So to give a **MrBeast:** context to your viewers, the thing is like, you could spend seven days, this is something I've said on other podcasts, I think this drives it home. I spent seven days buried alive, right? That got hundreds of millions of views, me laying in a coffin. It's like, holy shit. Put a coffin 10 feet underground, cover with 20,000 pounds of dirt. I'm literally in a coffin for a week. that's cool. That's viral. That was seven days of me laying down. I theoretically could have, instead of doing that, laid in just a bathtub for seven days. No one would have gave a fuck like that video. But in theory, it's the same amount of time, at least from a film and perspective, logistically, maybe not. But in theory, both for me just laying down for seven days, but one is super fucking viral. The other, no one cares about. And so that's like the power of ideas. Like an idea with the right idea, you do the exact same amount of work as a different idea, but give 50 X to return. So that's, that's why I'm so adamant about generating good ideas. All right. So I just hit random, create random words. Chocolate. There you go. Chocolate's easy. They're going to **MrBeast:** think this is great. Keep going. Keep going. chocolate. This is a random word generator. Bro, they're not going to, they're going to think this whole thing. Uh, grandmother. They gave us the word grandmother. So what's a viral idea with a grandmother? Um, that can be done for $10,000. I mean, bro, if you actually want like a mega banger, I would do, um, I, uh, completing a hundred year olds bucket list. **Shaan Puri:** Oh, so you meet a grandma. **MrBeast:** Yeah, I'd find a grandma. I mean, if you really wanted to, I wouldn't say I would do this, but if you wanted like a viral, viral V, I'd find a grandmother who's like terminally ill, and I'd take her and her grandkids and do everything on their bucket list for them. That's a cool idea. --- ### [Cloning for Scalability](https://share.snipd.com/snip/4abeba0f-ccf7-4bfc-8d60-023654a7a987) 🎧 24:16 - 28:31 (04:15) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/712c9a23-6779-47d8-b087-b323d4121b45" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Delegate tasks to others whenever possible. - Train someone to take over each task you perform, effectively cloning yourself. #### 💬 Quote > Every time you work on it, have someone on your hip and have them learn how to do it, essentially clone you to do that task. > — MrBeast MrBeast on cloning for scalability #### 📚 Transcript **Shaan Puri:** Okay, great. Let's go to the next one. All right, so we have, that's three of the rules. Number four, I'll flip this one, cloning. Yes. All right, so the backstory of this one is last year when we were doing our camper event, it's basically a room full of business people, billionaires, all whatever. And you started describing how you run your company. And you were 25 years old at the time. You're not, now you're 26. These people **MrBeast:** double my age and 20 times the experience of me. **Shaan Puri:** Correct. And so there we're listening and we're like, so who is this guy? This guy's been you around all day. Who is this? And how do you run this? How do you train people? And you were like, you described this process of cloning. And I swear, I saw like five billionaires make a note to themselves. So can you describe what is your cloning principle? And what does that mean? **MrBeast:** Well, the thing is like as a founder, because I assume a lot of your viewers run this. and investors. Yeah, like you're constantly having to put out fires. You're constantly having to do things. And that's a flaw. You're always going to be putting, like having to work on stuff, but you should view anytime you have to work on things as a flaw. And it's like, how do you, what's the fastest way to stop working on something? Every time you work on it, have someone on your hip and have them learn how to do it, essentially clone you to do that task. And so anytime I've, I don't ever work alone anymore because anytime I'm doing something, that's a problem. And like someone should be doing this in six months. And so that's, that's just like the cheat code to doing it. And it's cloning, **Shaan Puri:** not training. Why? **MrBeast:** Well, we would call it now that I hundreds of employees now i think we're probably closing on 500 so it's a lot more training but like clones are more like the all-in people who are gonna like run your company one day and make high like and have the upside to like live with you and and you know because like someone who's making 40 000 a year they're not going to live with you follow your own 15 hours a day and right you early **Shaan Puri:** on, you had that. You had people literally **MrBeast:** like- Yeah, people like that, but it's like, that's just a small subset of it. So yeah, on the core team, yeah, 100%. It's just like, the thing is, the more you know about everything going on, the better, because a lot of what you do in one part of one vertical business in finance or in this or that affects other parts. And so the more you understand the whole business, the more you understand the ripples you create across things, the better efficiently and better you can do these kinds of things. And so just having a clone who knows everything about the whole business as opposed to just one section just makes it where they can just make decisions so much faster and they can cut through red tape. And it just makes it so much easier for you to just like, because like when you're in hyper growth scale, you don't know like what the next fire is going to be or the next thing is to fix. And so you just have a couple versions of yourself it's just so nice because it's like oh this thing over here in editing is falling apart all right clone that you followed me around for the last three years you know what i would do just go fix it you know what i so i don't have to go fix it every **Shaan Puri:** part of a company is not like it's not like you look at a thing you're like editing editing is its own thing no editing is people editing right everything is people and so what i liked about the way you were doing it was i think on the outside people hear this like follow you around all the time live with you that's crazy i would you know that's that's harsh i met the people doing it and they were like this is the greatest opportunity exactly i came here for this i wanted i want to be great he's given me the opportunity to be great not everybody wants this but i really want this you can either **MrBeast:** go to college for like the night before you go to college for three years, or you can follow Sean around for three years. And like just all day, every day. And the version of you that follows Sean around for three years will make way more money. You'll be way more experienced, way more valuable to him. Or you can just go to any one of his competitors and you'll make 10 times more than if you got- Have ever heard the Warren **Shaan Puri:** Buffett cloning story? No. So Warren Buffett, when he was young, he wanted to learn investing, right? he goes to the guy who wrote the book on investing, Benjamin Graham. And he's like, Mr. Graham, I to, I'm Warren Buffett. I'm a big fan of your work. I want to work for you. I will work harder than anyone you know. And you know what? I'm willing to work for you for free because this matters so much. I want to learn from you. And Ben Graham goes, son, your price is too high. And he was, Warren was like surprised. And then later he's like, he was so right. I got so much more out of working every day at Ben Graham's hip than him getting my free labor. Actually, the value exchange was like completely, he was correct. And that always stuck with me because it's so true. Like, dude, how do you, if you want to learn, that's the best way you could possibly learn. And as a founder, you know, ultimately you want judgment to scale. So it like if people in your company can think what would jimmy do and get the right answer now you got two jimmies right you **MrBeast:** know like for the most when it's relevant and then other times it should be like what would jimmy do okay jimmy's not always right in this instance he's an idiot let's go call him out on it what --- ### [Impossible is Possible](https://share.snipd.com/snip/663b79d6-0876-4d17-88db-620cac278284) 🎧 29:34 - 35:05 (05:31) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/8f1a51e6-9675-4fb6-8344-6c5e4cffb902" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Treat "impossible" as a challenge, not a roadblock. - Investigate the reasons behind limitations and find creative solutions. #### 💬 Quote > I hate when people tell me something can't be done just tell me the cost and like what the problem where the bottleneck is [...] and then if like then let's look at those and objectively if it's too expensive or something that's not worth investing time into or what then that's fine then i'll kill it but just tell me something because like half the stuff i did if i just listened to people and they told me it wasn't like i wanted the eiffel tower for a video not possible why why is that not possible go get the fucking eiffel tower like until the head of the president of france tells you no it's possible like i don't know what he says > — MrBeast MrBeast on achieving "impossible" goals #### 📚 Transcript **Shaan Puri:** great you want to do the next one all right sure possible **MrBeast:** is possible fuck yeah impossible **Shaan Puri:** is possible all right so this is i asked your uh my friends with rohan the guy who runs your tiktok yeah i go tell me the thing where you realize like this guy's built different this guy guy differently than a normal person would. And I was like, that's the story I want. And he goes, I don't know how to explain it. This is the quote. Jimmy will give you an impossible mission, but he'll say it in a way that makes it seem totally possible. And then he leaves the room and you're like, God damn, this is impossible. He goes, for example, Jimmy came to me and said, I need 10 million TikTok followers a month, Ron. He goes, and every month I told Jimmy, it's impossible like a hundred times. And he told me, do it 500 times. He told me to do it 500 times. I think we had two **MrBeast:** months or 10 million. **Shaan Puri:** That's what he told me. He goes, I didn't do it most months, but I did do it like two months. And we got way further than we ever would have got had he not laid down like kind of this impossible gauntlet. So that's one story. I'm sure there's like a thousand of these, but like, do you live by this? I guess, how would you, how would you talk about that? **MrBeast:** Oh, well, don't try to just give people KPIs that I think aren't possible just to torture them. I just like, I think most people there, when you ask them to do something like very incredibly difficult, like what I first did, I want to bury myself alive for a week. Like people's first inclination is just, that not possible and like technically almost anything is possible it's so it's just like so my first thing is just like why do you say that like let's go through the gambit and then they'll always be like well it's just not possible and then you just have to be like go do the fucking research and then they'll come back and it's like is it too expensive because we can figure out ways is it too unstable we can navigate safety or whatever it is and so it's like i hate when people tell me something can't be done just tell me the cost and like what the problem where the bottleneck is yeah and then if like then let's look at those and objectively if it's too expensive or something that's not worth investing time into or what then that's fine then i'll kill it but just tell me something because like half the stuff i did if i just listened to people and they told me it like i wanted the eiffel tower for a video not possible why why is that not possible go get the fucking eiffel tower like until the head of the president of france tells you no it's possible like i don't know what he says **Shaan Puri:** now ask his kids see if they have some sway **MrBeast:** well that's a given while you're on the phone like we just filmed a video where we had the three pyramids of egypt and we were like um you know spending like we were there for 100 hours is crazy video we explored the pyramids it like my favorite video ever. Same thing. Like, you can't just have the three pyramids. I'm like, did Egypt tell you that? Like, what do you mean? Go make some phone calls. You know what I And it's just constantly, even today, when I'm not with my core group that I've trained very well, it's just always like, you can't do that or no, or they'll go make a phone call. Okay, fine, Jimmy. We'll go try to get the pyramids. They'll go away. They'll come back a day later. You can't have the pyramids. I'm like, who'd you call? This tourist guy who works at the pyramids. I'm like, okay, call the head of tourism. How do you get their number? Okay, well, that's different. You didn't ask me how to get the head of tourism's number. You asked me. You just told me it was not possible. So now, please don't do that again. Like, we got to figure out what the problems are. Let's figure it out. And then we make calls and you figure it out. next thing you know, it's, and so it's just like, that's a big thing that you have to like, if you really, in my opinion, want to innovate and do things that are, you know, I've never been done before and push boundaries. You have to like have a mindset amongst your people that it's not, nothing is impossible. It's just how much does it cost how do you do it and then you just make an objective decision it seems to me like when you solve these impossible problems you have to think on like a lower level rather than a higher level have you heard the story of elon getting his rockets from texas to florida where they launched them no the so the normal way everyone gets their rockets to florida is on a barge right but it takes like three months and costs a bunch of money. he fly it there? He drove it there. He's like, no, we're going to drive it instead. And they're like, well, it's way too big. Well, first **Shaan Puri:** answer was, it's impossible. Can't do it. Yeah, yeah. And said, let's go. And he has a great line, which is physics are the only laws. Everything else is a suggestion. And he's like, is it physically impossible to get it to Florida? No. Okay. We agree on that. Great. Now let's continue to figure out where the bottleneck is. And it's like, oh, the boat too long, too expensive, whatever. And so, you know, oh, well, it's impossible to get it through overpasses. And so they, he's like, well, what would be the shortest way to get there without encountering a single overpass? So they go, they do this like extremely circuitous route all on back roads. And they're like, but even if we do that, there's still a problem with power lines and telephone wires and so they have like some of the smartest people on earth driving in a van in front of these rockets with big poles and they just push up the telephone wires so they can go under and then they go to the next telephone wires and it's just like you just have to like approach it like a caveman almost to like beat the impossible do you find that's the case a lot yeah **MrBeast:** quite a bit and a lot of it is just a willingness uh it's just people who have to love what they do and people who really love problem solving will will you know figure these things out and so it's just having the right person in the right seat at the right time who like actually wants to go deep and like people there are certain people where you give them uh something that seems impossible and they will be giddy and they'll be like yeah i can't wait like i have people like that where i could call and be like what's something they **Shaan Puri:** don't wake up until it's until it's hard uh **MrBeast:** well it's like uh i guess if i wanted a different world wonder if i was like i want the taj mahal for a week right and they're like people are coming to my called and said that like i promise you they would smile be like okay like they'd see that as a challenge they'd go to war to figure it out and then not in my company but just there are other people that you would say that and oh my god you know and so you just got to get the right people who just deeply enjoy solving problems and like see it as a challenge and like like there there are people built that way and those are the people that really succeed in that environment and --- ### [Consultants as Cheat Codes](https://share.snipd.com/snip/2315f7b4-b7a6-4b99-81b5-213e208a9ed1) 🎧 38:59 - 42:13 (03:14) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/374788c2-43cf-4790-a1df-8984429653c0" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Leverage consultants' expertise for accelerated learning. - Seek advice from experienced individuals in specific fields to bypass trial-and-error. #### 💬 Quote > Consultants are literally cheat codes. Need to make the world's largest slice of cake? Start off by calling the person who has made the previous world's largest slice of cake. [...] He's already done countless tests and can save you weeks worth of work. > — MrBeast MrBeast on the value of consultants #### 📚 Transcript **MrBeast:** more to go. All right, there we go. Consultants or cheat code. **MrBeast:** Yeah. And honestly, because I wrote this, they're referencing my thing I wrote a couple years ago. I would update that to just say, like, experienced people are cheat codes, the right ones. Because it doesn't. Because, like, my handbook, I guess that's what you would call it leaked on Twitter. And like, yeah, my production Bible. So many people were like consultants and even consultants are like putting this on their website. Like even Mr. B. **Shaan Puri:** Endorsed on LinkedIn. Yeah, I know. And **MrBeast:** we're like, so many consultant tweets are like, yes, he validated our industry. And I'm like, well, I wasn't specifically talking about McKinsey. It's just more like, especially with us because we do so many random weird things. **MrBeast:** I mean, dude, what did I say in here? Consultants are literally cheat codes. Need to make the world's largest slice of cake? Start off by calling the person who has made the previous world's largest slice of cake. Exactly. LOL. He's already done countless tests and can save you weeks worth of work. I really want to drill this point home because i'm a massive believer in consultants because i've spent almost a decade of my life hyper obsessing over youtube i can show a brand new creator how to go from 100 subscribers to 10 000 in a month on their own it would take them years to do it consults are a gift from god please take advantage of them in every single freaking task assigned to you always always always ask yourself first if you can find a consultant to help you exactly **MrBeast:** because we do so many weird different things like oh we're gonna bury me alive call david blaine he buried himself alive you know what i mean like uh because that phone call go uh great i they're usually like well we don't have david blaine's phone number and i'm like okay i'll dm him on instagram and i'm like here's his phone number call him figure out how he didn't die you **Shaan Puri:** know but you do these things like uh one night i was just hanging out at my house get a call north carolina number pick up oh **MrBeast:** yeah it's usually i go on walks and then i just like i literally just close my eyes and like flip through my context and i'll like stop and you know when it's on s you'll be there and i'll just be like hmm i'll just have a random name and i'll be teach me something sometimes the calls are one minute other times they're 20 and um yeah it's like you gotta always be learning i **Shaan Puri:** feel like you're saying that almost like it's a normal thing you know like nobody does this right like that's like i **MrBeast:** don't understand why that's i kind of started **Shaan Puri:** to steal it because i was like why not i'm also like i'm obsessed with learning yeah and oh something like maybe the mechanics of it i was confused like so i call these people then i just say like hey teach me something well yeah teach me something what. What's something **MrBeast:** that's come out of that? funny the more you do it, the more people come to expect it too. So like I'll call someone, they won't answer and then they'll be like, let me guess, you're on a walk. Sorry, I'm busy. And then I'm like, I don't even have to respond to just get it. You know, because at the start, you'll go on a walk and you'll call 20 people and you'll have conversations with 10 because you know these high caliber people are always busy and the other 10 will call you throughout the next 24 hours and it's like a nuisance because you gotta be like oh i was just born on water i was just born on water so but now they everyone just gets it it's a protocol yeah yeah they're just like yeah so it's like so funny that i've become known for that and like people will answer and like sometimes i won't even say anything they'll be like all right here's what i've learned it's like great because then i just like these are people who are you know some of them running companies are doing billions of dollars a year in revenue and they're learning tons of things. They're always experimenting. And I just get this five minute brain dump of everything they learned, suck it out of them. And then I'm like, here's what I learned. Cause I always, a big part of this, if you wanted to go well, is you have to add as much value, ideally more than what they're giving to you. So I try to help them in any way I can. And then, um, and then you hang up and you go to the next one. Another --- ### [Block Out the Noise](https://share.snipd.com/snip/d7b64156-60ad-469c-8d6b-0ad5258292c7) 🎧 43:31 - 45:04 (01:32) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/5ad31ccc-3998-4a57-acdb-93f87bc3f19b" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Ignore negativity and focus on your vision when pursuing ambitious goals. - Surround yourself with supportive people who share your drive. #### 💬 Quote > Everything you have uh been flattering me with throughout this podcast are the exact same things i got low-key bullied for in high school it's like hilarious that now these grown men are like yo this is fucking awesome you're like all in impossible is not possible no doesn't mean no and you just like love this shit and like and high school that's what a fucking nerd get a life > — MrBeast MrBeast on facing criticism #### 📚 Transcript **Shaan Puri:** next one. Block out the noise. Okay. Block out. You want to do block out the noise? Sure. So here's the quote. When you're small, people say you're too obsessed. You're a weirdo. Get a life. Be realistic. This is from you. People will try to convince you that you're out of your mind for wanting to do this. Then when it works, yo, your drive, your tenacity. That was great. Yep. **MrBeast:** Everything you have uh been flattering me with throughout this podcast are the exact same things i got low-key bullied for in high school it's like hilarious that now these grown men are like yo this is fucking awesome you're like all in impossible is not possible no doesn't mean no and you just like love this shit and like and high school that's what a fucking nerd get a life like loser yeah that why you call it block out the noise, right? Because the same things that people admire when you're successful are the things that people are going to and tell you to stop. **Shaan Puri:** If you had listened, you wouldn't be Mr. Beast, right? **MrBeast:** Like, we wouldn't be here right now. else, yeah, just a normal job. But the thing is, it's like, the big takeaway is it just means you're not around the right people, right? Because, like, obviously, if I was around you guys when you were younger, I'm sure you guys wouldn't have been like, oh, what a weird obsessed nerd. You would have been like, oh, this is sick. Let's grow together. Or, you maybe when we were 18, we wouldn't have that much emotional intelligence, but we would have like flocked together. So it's also just finding the right people to be around. And if you're having to block out a lot of noise, then you're just like, you have a serious problem. It's a signal. Yeah. Like you really got to change who you are because that's really, I mean, if you're the smartest person, you're hanging around, make, you know, the one with the most ambition and everyone else is just bringing you down. Like you're literally just going through your entrepreneurial life with like a 10 pound weight shuffled to your leg. --- ### [Reinvest Everything](https://share.snipd.com/snip/3dd6f5e1-0a6a-4729-98ac-7f6ef39b763e) 🎧 45:04 - 48:57 (03:52) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/8d93ac2c-cc98-47f5-a391-2dd73d51c70a" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Reinvest profits back into your business for exponential growth. - Prioritize long-term vision over short-term gains by continually reinvesting. #### 💬 Quote > I could pocket it, but I just make different videos and I just want to film this one. > — MrBeast MrBeast on reinvesting profits #### 📚 Transcript Yeah. Last Let's go into reinvest everything. **MrBeast:** Yes, sir. Can I give you my version **Shaan Puri:** of this? I think people know you reinvest a lot of money to almost a comical extent. Like we made a hundred grand last month. Great. we're investing $101,000 this next month. like, Jimmy, where'd you get the extra? I got the largest **MrBeast:** unscripted streaming deal in history and somehow lost a ton of money on it. These **Shaan Puri:** games? You're talking about that? When we were here the first time, somebody was like, you know, what do you think is kind of like his edge? I go, his edge is that he takes all the money he makes and then he reinvests it he takes all the hours he has and he invests it into the channel then he gets the best people and he like gets them to believe that they should invest it and he doesn't ever want to quit i don't think this guy's gonna like get rich and retire like every other youtuber i was like that's like a kamikaze level of commitment like i don't think **MrBeast:** that's right you used to call it a kamikaze commitment i **Shaan Puri:** was like because how do you what do you do what do you do with somebody who's willing to just like plow it all back in like yeah that's a that's not the person i would want to compete against yeah um so that's kind of i guess that's why to me this is **MrBeast:** i mean you just described it perfectly i don't even have to say anything like yeah i mean ideally you find the passion that you love and you're all in and it's um, you know, you shouldn't have to like, force yourself to go get up and write. It should just be what you love to do, you know? **Shaan Puri:** What's the CFO telling you as you, at the beginning? Now it's kind of known, but at the beginning when you were describing your approach, CFO was like your mom at the beginning, right? **MrBeast:** Yeah, well, I mean, at the beginning, it me, my mom, and a couple of friends from high school. So she was 10 jobs, I was 20 jobs. I mean, now they just are, I mean, people kind of normalize to your weird craziness. So they're more. But **Shaan Puri:** that's now. What at the beginning? What was that like? **MrBeast:** I mean, everyone thought I was deranged. You know, like, oh, why do you, like, because, I mean, everyone, you know, a big budget YouTube video used to be 10 grand. I was the first one to ever spend a million dollars on a video and 2 million. **Shaan Puri:** This is probably the best example, right? Yeah. **MrBeast:** I got a brand deal for ten thousand i'm broke you keep saying cfo like i had a cfo back then you know this was this was me and like paying a guy for i went to high school with like 10 bucks an hour to help me um but i i and me going mom what are taxes help i didn't make money do i pay taxes and she's like yes i'm like fuck um but, uh, yeah, we, I got a brand deal for $10,000 and then I just went outside like this. I used to live like two minutes, uh, like the $700 a month apartment I was telling you about or duplex was like literally two minutes down the road from this. And so I just got the 10 grand. I was like, why are we the money? They wired it, withdrew it and gave it to this homeless guy on the side of the street. **Shaan Puri:** Were you not tempted to like have money for the first time? Pocket five, giveaway five. **MrBeast:** So I pocket five, spend on a different video? What else do you do with the money? It's **Shaan Puri:** like, there's a story of Zuck when he got offered a billion dollars for Facebook early on. And they were like, Mark, we should talk about this. **MrBeast:** And he's like, oh, if I got this money, I would just start a new social media platform. And I like the one I have. I like the one I have. This **Shaan Puri:** is, legendary. Yeah. And **MrBeast:** it's the same thing here. It's like, I could pocket it, but I just make different videos and I just want to film this one. I mean, it's literally the same thing. It reminds me a lot, reading about Walt Disney. This is what he was famous for because his brother Roy was like- I **MrBeast:** on it. Thank you. It like the business manager. How to take over the world. Roy would like pull his hair out of like, Walt, can we please just like save some money? And he had like a compulsion almost to take all the money. He like felt bad keeping any money. He's like, no, it has to go into making better shows. Do you feel that? No, **MrBeast:** it has nothing to do with like wanting to keep money. It really has nothing to do with money itself. It's just, I want to make the best product possible. And so it's like, here's the product i want to make and i'm always having to settle because we can't spend 10 billion dollars on a youtube video you know what i like because i would love to go buy everything in every single store in this entire city and donate it all to charity you know that'd be 200 million dollars so i can but so it's just like it's more you know like this is what i want to make but i have to dial it back and it's like well now we have a little bit more money so i just dial it back less there's nothing i don't really care You know what I mean? --- ### [Feastables and Ethical Sourcing](https://share.snipd.com/snip/75da3c1f-8637-4c57-9ec5-122d251883da) 🎧 48:57 - 54:11 (05:14) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/7aee7f46-4657-47cb-acf2-331ff8ffe51e" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - MrBeast started Feastables to address child labor issues in the chocolate industry. - He aims to create a profitable, ethically sourced chocolate company as a model for change. #### 💬 Quote > My goal is just to make Feastables the largest ethically sourced chocolate company in the world. [...] then I can use that as a model to, on my videos, talk about big chocolate and all the unethical things they're doing and just be like, look, it's possible to be profitable, to not do it at scale. > — MrBeast MrBeast on his vision for Feastables #### 📚 Transcript **MrBeast:** Like, so. By the way, you just came up with that number. **Shaan Puri:** Yeah, I was like, he's done the math **MrBeast:** of this before. look at this. Well, I It costs $15 million to buy everything at Walmart. But yeah. $15 million? **Shaan Puri:** Mm-hmm. Have you done that? Is that **MrBeast:** yeah nice i think that's a fucking banger and we're gonna donate all to charities so it's cool what's **Shaan Puri:** your like ambition right so it's like ben in 40 years is doing the pod don't **MrBeast:** ask me 40 ask like 10 40 too far you're gonna get anxiety okay what's **Shaan Puri:** like the but it's like what's the dream dream right **MrBeast:** now i can't do 40 because like but but for the like next five the big thing i'm focusing on which i was telling you guys about in the car, is just feastables. What can you explain **Shaan Puri:** about your business empire? Yeah, **MrBeast:** well, specifically, like, chocolate. It might seem so random. Why is the largest YouTube in the world selling chocolate? Well, right now, 70% of the world's cocoa comes from West Africa, Cotavar, and Ghana. And a majority of the people who work on those farms are actually kids or child labor. So it's like 46% of labor. So I guess it's not majority. So I should correct this statement. 46% of labor is illegal child labor yeah you can do a feast i'll eat this while **Shaan Puri:** you talk yeah so **MrBeast:** um when i got into selling chocolate i just learned about that and i talked to like exact big chocolate companies i was like so what i hear like this child labor thing like is this just like we're just cool with this and they're like well it's just how it's always been and there's not really anything you can do about it i'm like that's **Shaan Puri:** the way things have always been **MrBeast:** i literally i said to one i think i don't remember the exact i'm a butcher but i was like elon's put it like gonna put people on mars and you're telling me we can't not have little kids farming or chocolate we can't just find people over the age of 18 or whatever and they're like well it's not that simple i'm like what the fuck so that kind of like pissed me off. And I'm like, yeah, what you mean to say is that would hurt the billions of dollars in free cash flow you're spitting off in your margins. But anyways, so I was like, I went down that path like two years ago. I like, OK, well, I don't actually **Shaan Puri:** went to West Africa. Oh, **MrBeast:** yeah. Worked on the farm. Before that, it's just like so then I was we're going to start referencing our piece of paper. So then consultants are cheat codes so i was like what is the largest ethically sourced chocolate company in the world who's the ones doing it right so have you heard of tony's chocoloney yeah yeah yeah so they're they're great it's it's a european brand but they're like a reporter used to call out big chocolate and be like there's a lot of child labor you guys aren't ethical and like they would just ignore them and so then he's like fuck it he started it right yeah and he started a chocolate company um and that's tony's chocolate because he's like the lonely. And it became like a **Shaan Puri:** $200 million business. Yeah, doing pretty well. **MrBeast:** And so I was like, let me get in contact with these people. And I just started talking to them. I flew them here to Greenville like the next week. And we were just like, I was like, teach everything about child labor, how we can remediate it, what should we be doing on our farms, etc. And like, I just had like phone calls with them every single day studied. And then the next five companies that are also doing ethical things, I just absorbed everything they're all doing into my brain. And I like, cool. All right, I know what we need to do. Step one, like the main reason why there's child labor is just poverty. Like most of these farmers are making a dollar less a day. So like, if you're getting paid a dollar, how can you hire someone that's over the age of 18 to work on your farm? So you end up just using kids because they're cheap or free. So step one is you just have to pay them a living income. So 100% of our farmers are paid a living income. So I can go super deep. I'm going to this mile high because I know not everyone is as passionate about the shopping industry as me, but this is what I live breathe. But so what is a living income, right? Because obviously a living income in America is completely different than in West Africa. So there's a living income reference price where they look at the cost of like bread and living and inflation. And it's like, you know, if a farmer sells you like a metric tons of cocoa, they need to make this for them to be able to live roughly and be able to. So we pay a hundred percent of our farmers living income reference price. So there could be an instance where you're a farmer, you give us a shipping container of cocoa, and you're like, you know, we want $1,100. I'm like, no, you want $1,300. It's $1,300. Now make sure there's no kids on your farms. You know what I Or kids in illegal child labor. And so that's, I mean, I'm oversimplifying everything. None of this, this is a very complex thing. And there's, we're talking about tens of thousands of farms there's millions of farms there and this is not none of this is as simple as i'm portraying it but i'm just doing my best to generalize it all so you pay your farmers living income all our beans are fair trade certified and then we work with clrms which is the child labor and remediation system and then they routinely audit the farms interview the parents interview the kids see if the kids are going to school working on the farm etc and then if you know they identify cases of child labor, following up and getting the kid out of the child labor and stuff like that, which all the, and then we also just little things because it's, since it's all a root of poverty, the more money you help them make, the easier it is for them to, you know, stop using a little child labor on the farm. So we have coaches that will like represent 200 farms and they'll help them get more yield and like educate them on things they could be doing to grow more for trees or have more trees or we'll you know occasionally give them wheelbarrows or things like that so they can just i mean a little something as simple as a wheelbarrow i mean it's a big difference between carrying 10 cacao pods theoretically again generalizing everything or being able to carry 40 and a wheelbarrow like that's technically makes you four times more efficient um it's no again making up numbers. Yeah, so my goal is just to make Feastables the largest ethically sourced chocolate company in the world. And if we can do a billion dollars a year in chocolate sales ethically while being profitable, then I can use that as a model to, on my videos, talk about big chocolate and all the unethical things they're doing and just be like, look, it's possible to be profitable, to not do it at scale. --- ### [Proximity is Power](https://share.snipd.com/snip/217eb0a9-4434-4c94-b0bc-4c4e4b2d0389) 🎧 54:39 - 56:25 (01:46) <iframe src="https://share.snipd.com/embed/obsidian-player/snip/68059887-2e0c-4f68-a630-ded716ab4d4f" width="100%" height="100" style="border: none; border-radius: 12px;" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-clipboard-write" ></iframe> - Surround yourself with people who embody the qualities you aspire to have. - MrBeast surrounded himself with fit individuals to motivate his own fitness journey. #### 💬 Quote > I'm very heavily influenced by the people around me like if i spent too much time with you i'll start speaking like you acting like you thinking like you so i'm very cautious of that so i just put a lot of jack people around me > — MrBeast MrBeast on the importance of his environment #### 📚 Transcript **MrBeast:** Every day, all three. And **Shaan Puri:** you got in great shape from the last time. **MrBeast:** Yeah. Was I still fat last year or was that the first year? No, it was first. First year was, I mean, won't try fat, but like, you know. I was a fucking walrus. I was 240 pounds. Yeah, I'm right now I'm 190. So I probably. But **Shaan Puri:** started lifting at the last one we did. And in this year, you're like. Yeah. So **MrBeast:** year one, I was 240 pounds. Year two, I probably 215, 220 pounds. And now I'm 190. So yeah, I'm like probably 25 pounds lighter. **Shaan Puri:** I can't wait to ball. How did you, what'd do? Like, what was your approach to getting jacked? Or like, how **MrBeast:** did you approach it i i'm very heavily influenced by the people around me like if i spent too much time with you i'll start speaking like you acting like you thinking like you so i'm very cautious of that so i just put a lot of jack people around me and then like my my metric of success was like how frequently are random people just handing me chicken breasts or like you know something high in protein like you know because like you know all this like my old friend group you know all the time they'd be like oh we just ordered pizza or this or that and it's like it just makes accomplishing my goals so much harder and it's like the ratio of people ordering pizza to the ratio of people ordering protein was just way off i mean this is just how i analyze my life because i i like i'm so all in on business like i don't think about this kind of stuff so i need an environment that just makes being jacked very natural like the weightlifting is pretty easy right you just go to the gym 45 minutes, five days a week, but it's the, yes, the food that that is a, that's not a thing you turn on and off. That's the thing that you have to be consistent on for a very long period if you want to achieve results. And like, I just, I can't think about like that every single day. And I just, and it's like, there are just times where I'm at low points and it's just a lot harder to be disciplined. And I've just know if like, you know, I always have people who are just eating healthy. It's just, it takes something that feels hard and kind of makes it fun. Like when you're doing it together and like, you know, it's just so, just surround myself with other people trying to accomplish the same thing. --- Created with [Snipd](https://www.snipd.com) | Highlight & Take Notes from Podcasts